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Do you want to pursue a career in the rapidly evolving world of Social Media?
Or do you want to elevate your marketing skills and expand your career options?
Or are you a Digital Manager looking to upskill and take your career to the next level?

Then this course is for you.

In partnership with Social Media College

Since 2014, Social Media College is well known for developing impactful courses, to further education in Social Media. All these courses are designed in close collaboration with the world’s leading social media experts.



At Original Campus, you get the world’s first and only accredited qualification in Social Media Marketing. Created by the industry leaders at Social Media College (SMC), this Diploma is the only Australian Government Recognized Training in Social Media Marketing.

It’s a competitive world out there, with everyone contending for the precious few seconds of audiences’ attention. You need to know the skills and strategies to capture that glance, hold on to it, engage with it effectively, and then convert the interest into action.

This Diploma of Social Media Marketing has been designed to be comprehensive and highly practical. It gives you the crucial tools to amplify your brand awareness, engage your audience through effective content, social media strategies and campaigns.

This course equips you with critical skills, and sets you on the path to become an expert Social Media Marketer.


  1. OC FUND
    A special initiative of Original Campus that gives our Marketing students a chance to access $20,000 every year, to fund their start-up.

  2. World’s first and only
    Accredited qualification in Social Media Marketing.

  3. Nationally Recognized.
    Unlock career opportunities all across Australia.

  4. Led by Industry Experts.
    Get relevant insights and make valuable connections.


Social Media Marketing is one of the most rapidly growing industries in the world.

This Diploma helps marketers at different levels of their careers, to develop the knowledge and skills required to build successful marketing, communication and implementation strategies for the evolving social media.

  • Learn to manage social media for a brand and deliver measurable results.

  • Create and market impactful content across multiple platforms.

  • Develop comprehensive and effective strategy for conversion.

  • Make implementation plans and strategic review process.

  • Build a brand’s distinct voice on social media with a loyal audience.

  • Increase awareness and generate revenue for the brand.

Book your Free Course Consultation

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Book your Free Course Consultation

Book Now




10904NAT Diploma of Social Media Marketing






FACE to FACE – Note: COVID-19 Pandemic – During this time the mode of delivery may be an online, virtual learning environment and not face to face.




Monthly intakes available. Please enquire with our admissions team.


Nationally Recognised Training

Nationally recognised training logo (1)


No Exam. Assessment formats include: Audio/video recording of role plays, case studies, observations, demonstrations and presentations (including video self-recording and upload); multiple choice questions, short-answer questions, portolio creation, projects and written reports.


Marketing Director; Social Media Manager; Marketing Manager, Brand Manager, Social Media Strategist, Content Marketing Strategist; Community Manager, Digital/Social Media Coordinator; Digital Marketing Assistant; Communications Assistant.


If you successfully complete the 10904NAT Diploma of Social Media Marketing, you may be able to pursue the following related qualifications:

Advanced Diploma or University Courses

You may want to pursue a related advanced diploma qualification or bachelor degree. If this is something you are considering, before you enrol with Original Campus, it’s a good idea to check in with the university you’re thinking of applying to. Ask them whether our 10904NAT Diploma of Social Media Marketing satisfies their prerequisites, and see whether you’re eligible for course credit for any of the units listed above.



NAT10904001 Plan, implement and manage content marketing

Create high converting content, publish your message to all the right places and convert these into sales by using the power of strategic content marketing.

SIRXMKT006 Develop a social media strategy

Develop your own social media strategy and action plan by conducting a social media audit, identifying your audience, choosing the right channels for your purpose and creating your content strategy.

NAT10904002 Plan, conduct and optimise organic social media marketing

Establish an organic presence on social media channels – Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, TikTok, Messenger, and WhatsApp. Develop an organic strategy, conduct organic social media marketing, and increase the efficiency of organic social media marketing activities.

NAT10904003 Plan, manage and optimise paid social media advertising campaigns

Develop paid social media advertising strategies on channels including – Facebook, Instagram, LinkedIn, Twitter and YouTube. Build paid campaigns, create effective advertisements and optimise delivery of paid social media marketing to maximise returns.

NAT10904004 Establish, build and leverage a personal brand on social media

Understand your values, personality, life-stage and resources to build your online assets including social media, websites and landing pages. Learn how to leverage what you’ve created to deliver the results you’ve been looking for.

NAT10904005 Plan, implement and manage social media conversion strategies

Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

BSBMKG541 Identify and evaluate marketing opportunities

Identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing the viability of changes to operations.

BSBFIN501 Manage budgets and financial plans

Establish the skills and knowledge required to undertake financial management in an organisation or work area. Learning includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.

BSBPMG430 Undertake project work

Establish the skills and knowledge required to undertake a minor project or a section of a larger project. Learning includes developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.




Be at least 18 years of age


Successful completion of Australian equivalent Year 12 qualification or higher; or Certificate IV in Vocational Education or equivalent.

English Requirement: Minimum IELTS score of 5.5 or equivalent. In the absence of formal English qualifications, the college may offer an English Placement Test.


Computing Skills

To successfully complete this course, you will require intermediate computing skills.

This includes:
• Navigating all digital channels and social media platforms
• Create, save and edit Microsoft Office documents
• Access and search the internet
• Download, upload and save documents from website
• Participate in online discussions
• Compress image files
• Connecting digital cameras and downloading and storing images and video files

Digital Equipment Required

Learners must also have access to:
• Computer or Laptop
• A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to the LMS. Many mobile phones and smart phones include this technology
• Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.
• Microsoft Office 365 – (access provided by Original Campus)

Computer/technology requirements:

Hardware and Software Requirements
All users:
• At least Microsoft Office 2010 or equivalent (recommend Microsoft 365)
• Broadband internet connection
• Adobe Reader XI or equivalent
Windows users:
• Microsoft Windows 8 or higher (Windows 10 recommended)
• 2 Ghz or faster processor (3Ghz recommended)
Mac OS users:
• Mac OS v10.12 Sierra or higher (Mac OS v11.0.1 Big Sur recommended)
• 1 Ghz or faster processor (2Ghz recommended)


Students will require access to an organisation which the student can use as a case study for the assessments. This organisation can be the student’s own business, one in which they work for, volunteer for, or a hypothetical business made up for the purpose of the assessment.

To successfully meet some assessment requirements, you will need to work with one or two other people to participate in a video or audio role-plays. It is your responsibility to find your own suitable participants.

Suitable participants may include your trainer, colleagues in the workplace, friends, family and other learners.


This school is on top of its game.
I love Original Campus because they have excellent student services, they are innovative with their approach, they have accommodating staff and CEO, they help their students develop their business ideas and turn them into action and finally, the mentors are influential people in the business industry who are also good at imparting their knowledge and experiences.

Wilvera Malaque

Amazing courses, affordable prices.
The best school in Melbourne for international students! If you are looking for a serious school, innovative and that really cares about the students, Original Campus is your place! The teachers are highly qualified with amazing academic and professional backgrounds, affordable prices and unique content. Highly recommend Original Campus.

Monique Campos

The most updated and advanced programs.
The only school in Melbourne that offers the most updated and advanced programs

Gene Garcia

Be led by mentors with great experience.
One of the best class environments I ever had in Melbourne schools, you definitely have to pick between a normal teacher who reads slides without something special or a mentor to follow with great experience. Friendly staff and concerned about you.

Camilo Hernandez

I would recommend it 100%

Amazing school, I would recommend it 100%.


The coaches are knowledgeable and charismatic
Original Campus is a cosmopolitan school, with open-minded people, with a start-up/open space environment, in one of the coolest towns on the planet. The coaches are knowledgeable and charismatic, always ready to share their own experience and insight with us.


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