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Do you want to pursue a career in the rapidly evolving world of Social Media?
Or do you want to elevate your marketing skills and expand your career options?
Or are you a Digital Manager looking to upskill and take your career to the next level?

Then this course is for you.

In partnership with Social Media College

Since 2014, Social Media College is well known for developing impactful courses, to further education in Social Media. All these courses are designed in close collaboration with the world’s leading social media experts.

Download your Free Course Guide


At Original Campus, you get the world’s first and only accredited qualification in Social Media Marketing. Created by the industry leaders at Social Media College (SMC), this Diploma is the only Australian Government Recognized Training in Social Media Marketing.

It’s a competitive world out there, with everyone contending for the precious few seconds of audiences’ attention. You need to know the skills and strategies to capture that glance, hold on to it, engage with it effectively, and then convert the interest into action.

This Diploma of Social Media Marketing has been designed to be comprehensive and highly practical. It gives you the crucial tools to amplify your brand awareness, engage your audience through effective content, social media strategies and campaigns.

This online course equips you with critical skills, and sets you on the path to become an expert Social Media Marketer.


  1. OC FUND
    A special initiative of Original Campus that gives our Business students a chance to access $20,000 every year, to fund their start-up.

  2. World’s first
    And only accredited qualification in Social Media Marketing.

  3. 100% online.
    Study at your own pace. In your own space.

  4. Nationally Accredited.
    Unlock career opportunities all across Australia.


Social Media Marketing is one of the most rapidly growing industries in the world.

This Diploma helps marketers at different levels of their careers, to develop the knowledge and skills required to build successful marketing, communication and implementation strategies for the evolving social media.

  • Learn to manage social media for a brand and deliver measurable results.

  • Create and market impactful content across multiple platforms.

  • Develop comprehensive and effective strategy for conversion.

  • Make implementation plans and strategic review process.

  • Build a brand’s distinct voice on social media with a loyal audience.

  • Increase awareness and generate revenue for the brand.


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10904NAT Diploma of Social Media Marketing


Maximum 24 Months


100% Online


$3,200 Upfront. Payment Plans – starting at $19.50 per week.


Start Immediately, or whenever you’re ready.


Nationally Recognised Training

Nationally recognised training logo (1)


No Exam. Assessment formats include: Audio/video recording of role plays, case studies, observations, demonstrations and presentations (including video self-recording and upload); multiple choice questions, short-answer questions, portolio creation, projects and written reports.


Marketing Director; Social Media Manager; Marketing Manager, Brand Manager, Social Media Strategist, Content Marketing Strategist; Community Manager, Digital/Social Media Coordinator; Digital Marketing Assistant; Communications Assistant.


If you successfully complete the 10904NAT Diploma of Social Media Marketing, you may be able to pursue the following related qualifications:

Advanced Diploma or University Courses

You may want to pursue a related advanced diploma qualification or bachelor degree. If this is something you are considering, before you enrol with Original Campus, it’s a good idea to check in with the university you’re thinking of applying to. Ask them whether our 10904NAT Diploma of Social Media Marketing satisfies their prerequisites, and see whether you’re eligible for course credit for any of the units listed above.



NAT10904001 Plan, implement and manage content marketing

Create high converting content, publish your message to all the right places and convert these into sales by using the power of strategic content marketing.

SIRXMKT006 Develop a social media strategy

Develop your own social media strategy and action plan by conducting a social media audit, identifying your audience, choosing the right channels for your purpose and creating your content strategy.

NAT10904002 Plan, conduct and optimise organic social media marketing

Establish an organic presence on social media channels – Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, TikTok, Messenger, and WhatsApp. Develop an organic strategy, conduct organic social media marketing, and increase the efficiency of organic social media marketing activities.

NAT10904003 Plan, manage and optimise paid social media advertising campaigns

Develop paid social media advertising strategies on channels including – Facebook, Instagram, LinkedIn, Twitter and YouTube. Build paid campaigns, create effective advertisements and optimise delivery of paid social media marketing to maximise returns.

NAT10904004 Establish, build and leverage a personal brand on social media

Understand your values, personality, life-stage and resources to build your online assets including social media, websites and landing pages. Learn how to leverage what you’ve created to deliver the results you’ve been looking for.

NAT10904005 Plan, implement and manage social media conversion strategies

Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

BSBMKG541 Identify and evaluate marketing opportunities

Identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing the viability of changes to operations.

BSBFIN501 Manage budgets and financial plans

Establish the skills and knowledge required to undertake financial management in an organisation or work area. Learning includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.

BSBPMG430 Undertake project work

Establish the skills and knowledge required to undertake a minor project or a section of a larger project. Learning includes developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.




Be at least 18 years of age


Successful completion of Year 11 level or higher; or Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; For students without an equal or higher level of qualifications, a short language, literacy and numeracy (LLN) assessment will be required.


Computing Skills

To successfully complete this course, you will require intermediate computing skills.

This includes:
• Navigating all digital channels and social media platforms
• Create, save and edit Microsoft Office documents
• Access and search the internet
• Download, upload and save documents from website
• Participate in online discussions
• Compress image files
• Connecting digital cameras and downloading and storing images and video files

Digital Equipment Required

Learners must also have access to:
• Computer or Laptop
• A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to the LMS. Many mobile phones and smart phones include this technology
• Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.
• Microsoft Office 365 – (access provided by Original Campus)

Computer/technology requirements:

Hardware and Software Requirements
All users:
• At least Microsoft Office 2010 or equivalent (recommend Microsoft 365)
• Broadband internet connection
• Adobe Reader XI or equivalent
Windows users:
• Microsoft Windows 8 or higher (Windows 10 recommended)
• 2 Ghz or faster processor (3Ghz recommended)
Mac OS users:
• Mac OS v10.12 Sierra or higher (Mac OS v11.0.1 Big Sur recommended)
• 1 Ghz or faster processor (2Ghz recommended)


Students will require access to an organisation which the student can use as a case study for the assessments. This organisation can be the student’s own business, one in which they work for, volunteer for, or a hypothetical business made up for the purpose of the assessment.

To successfully meet some assessment requirements, you will need to work with one or two other people to participate in a video or audio role-plays. It is your responsibility to find your own suitable participants.

Suitable participants may include your trainer, colleagues in the workplace, friends, family and other learners.


The quality of education is outstanding.
My journey with Original Campus has been so great and full of learnings that they have exceeded my expectations. Our teachers are real business owners, consultants and CEOs of prominent organisations and have proven track records of business excellence. I would very much recommend this school. Continue the great work!

Arvin Jonathan Cua

Everything I need to start up my own business!
Original Campus is by far one of the best schools I’ve studied at! Studying there has been the best decision! I’ve learnt a considerable amount and it has given me everything I need to start up my own business! I’m very excited to continue my studies there. Highly recommended!

Danni Durrant

The online experience has been even better than I expected.
Original Campus has exceeded my expectations as an entrepreneurial school. I love the support, flexibility and outcome-focused courses. Also, Bev is an amazing trainer, very experienced and knowledgeable. I would recommend the college to anyone who is interested in studying business or leadership.

Paula C Cortés L

The staff and trainers are friendly and hands-on.
I did my Diploma of Leadership and Management at Original Campus and it was a fantastic journey. The staff and my trainers were so friendly and hands-on with mentoring their students and attending to the queries and needs. Great job!

Elaiza Quiambao

The teachers were remarkable and encouraging.
I had the opportunity to study with Original Campus and I am thankful to all the teachers and staff who were always very helpful and did it with a smile. They are remarkable, and they encourage their students to continually develop their skill set.


My Original Campus course was very helpful.
Not only it enriched my theory on personality and development but led me to better understand management and leadership which would be of greater opportunity for me in the future.


My experience was really good.
Trainers were hands-on teaching and staff were friendly and approachable.

Maria Elaiza

I am very happy at Original Campus.
Good teachers – you guys are so amazing! You always try to do what you can to the best of your ability.


Awesome experience, quality education.


I am very happy that we got support.
Original Campus have portrayed 100% professionalism at work and are very responsible. As a student, I would recommend people to find out what are the courses available / that suits you, because this campus is an amazing one!

Abia Ho

Motivational and inspiring Teachers!
Huge support from all people working for OC! I feel very lucky to be in this school!


I am so proud to be in this institution.
Taking a Diploma of Business and Diploma of Leadership Management course in Original Campus is very grateful. The faculty members are driven to help their students. If ever I can invite students to study at OC, I would like to recommend it.


The most updated and advanced programs.
The only school in Melbourne that offers the most updated and advanced programs.

Gene Garcia

I would recommend it 100%
Amazing school, I would recommend it 100%.


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